We believe in driving emotions

Happy customers become

Ambassadors & happy colleagues

become more innovative and effective

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By combining science,
our experience and your passion

Neuroscience and psychology are powerful tools to engage people in the development

of their own solutions through passion driven co-creation and shared ownership

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We build adapted proven strategies

Marketing strategies
Marketing strategies

We use our own method, called the IAA-method, to redefine your marketing strategy based on the latest insights, human behavior and company passion.


From there we develop roadmaps for every marketing aspect to provide a solid strategy and implementation.

Innovation strategies
Innovation strategies

Our extensive knowhow and involvement in the startup world and our intensive understanding of the human brain, we develop handson innovation strategies, roadmap, tools and training programs for companies to innovate their products, business models, company culture and company behavior.

Organisation Strategies
Organisation Strategies

In order to create new successes, new results and in order to change because the world is continuously changing, the company structure should be adapted.


We help you to adapt your strategy resulting in an organisation which is better suited for your future ambitions without losing yourself.

HRM Strategies
HRM Strategies

New ambitions ask for new talents, skills, methods and HRM,.


We help you to reorganise the way you hire, inspire, train and motivate your colleagues.


Happiness, involvement and ownership of success is essential for growth and profitability

Real Communications
Real Communications

We love do develop methods and concepts which provide an actual connection between your company and the target audience to accelerate the goals at hand.


Key: interaction with people and their (sub)conscious behavior which always determines the outcome.

Toolkit & Tool development

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We have an extensive toolbox filled with innovative tools like lean startup, lean, agile, train the trainer principles, design thinking, neuromarketing, psychology, neuroscience, storytelling and story doing experts, and our own designed method IAA.


Due to our involvement in many startups, startup programs, startup ecosystems and large corporates in a broad range of industries, combined with our own highly skilled team of experts and scientists we have developed or adapted existing methods and tools for more efficient usage. If needed we develop new tools for new adventures........ we love change..

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In our team we have neuroscientists, marketeers, business model innovators, change makers and change managers, behavior experts, high performance managers and coaches, team builders, strategic consultants and business development consultants, but also hardware technicians and software developers.


But the important thing we understand is that we are passionate about and skilled in just a few things. Therefore we have linked with several partners with who we develop specific new tools to measure and accelerate your ambitions.


In the passed years w have developed algorithms to mine specific behavioral data, developed systems to measure biological signs determining emotions, or office tools to measure happiness and stress within the employee population.